WOW.D LAB'S
DESIGN THINKING

Design Thinking is looking with a Human-Centered Perspective.

Figuring out what people really want and need by deeply empathizing with them.

Design Thinking reduces failures through fast experimentation and trial & error. 

It's also a life philosophy, not just a methodology or a tool, resulting in meaningful actions creating 'performance'.

WOW.D LAB refers to people who have internalized Design Thinking as Design Thinkers.

Organizations with Design Thinkers can change the way they work and create different results.

[OUR CORE VALUES]

Growth mindset

Human-centered

Co-creation

[OUR MINDSET]

New Perspective

Try to look in a different way.

Question

Try to ask better questions with curiosity, not with judgment.

Define

Define and visualize clear issues and objectives.

Empathy 

Human-centered approach through deep empathy.

Flexibility

Adjust to change in various new situations.

Experiments

Experiment while balancing rapid and low-cost solutions.

Safe Space

Create a strong safe zone to get rid of the fear of failure.

Collaboration

Work together to promote creative friction.

Reflection

Improve through process retrospection.

CEO - Choi Song Il

(Teddy)

 Present

  WOW.D LAB - CEO  

  ERDIA -  Founder & CEO (non-profit organization)

  Hanyang University - Lecturer (Global Entrepreneur Center Design Thinking)

 Past

  SAP Korea - Design Thinking Expert  

         Agile Coach, Scrum Master

  Sebasi Talk - [Episode 660 - How to Find a Real Problem]

Book

  [Humanities answering questions from Teenagers] - Co-Author

  [질문하는 십대 대답하는 인문학]  - 공저